YOUR TEAM
The people behind the narrative
A team of strategists, creatives, and digital specialists helping organizations shape opinion and drive action.
Samantha Pepi
Managing Director
Sam Pepi brings over two decades of experience leading high-impact public affairs programs for corporations, associations, and nonprofit organizations. Prior to joining Story Strategies, Sam was an agency leader at Story Partners and Dezenhall Resources. A master of precision audience targeting, Sam leverages deep insights into user interests, political ideologies, and core issue beliefs to ensure clients consistently engage their ideal demographics. Sam ensures clients' campaigns reach the right audience on the right channels with the right message.
Robert Philips
Managing Director
Rob Philips brings more than 25 years of agency leadership to Story Strategies, having directed digital teams for premier Washington, D.C., firms including Burson, Golin, and Story Partners. He specializes in designing online public affairs campaigns that capture attention, shape narratives, and drive action. By blending creative strategy, sharp messaging, and technology, Rob helps clients deliver their stories in unique and impactful ways.
Chuck Sundin
Creative Director
Chuck Sundin brings over three decades of award-winning design experience to the team. Prior to joining Story Strategies, he worked for agencies such as FleishmanHillard and Story Partners. He excels at combining his deep design expertise with emerging creative technologies to deliver visual solutions that stand out in a crowded digital landscape. Throughout his career, Chuck has stayed ahead of the industry curve, shifting seamlessly from traditional print and branding to innovative digital storytelling. Chuck shapes the visual identity and creative execution of every campaign to maximize impact.
Gabrielle Massoud
Director
Gabby Massoud brings a sharp strategic eye and a passion for digital storytelling to the team. Prior to joining Story Strategies, she worked at Story Partners and Lot 16. Gabby specializes in optimizing digital content ecosystems to maximize reach, engagement, and impact across all web platforms. With a proven track record of navigating the fast-evolving digital landscape, she ensures that every piece of content is seamlessly executed, audience-focused, and aligned with overarching campaign goals. From editorial oversight to multi-platform distribution, Gabby spearheads the end-to-end publishing strategy to elevate clients' digital presence.
