Samantha Pepi
Managing Director
Washington, DC · Public Affairs
Issue & advocacy communications for the AI age.
Story Strategies Group builds narratives that build awareness, sway opinions, and drive action — engineered for a media environment where AI models, algorithms, and audiences all matter.
About us
Public affairs have changed. So have we.
The communications landscape has undergone a seismic shift. Driven by the rise of AI, organizations now have an unprecedented opportunity to shape the narratives impacting their business—while audiences have entirely new ways to discover and consume content.
We bridge the gap between powerful storytelling and modern content consumption. By pairing dynamic multimedia with cutting-edge delivery, we meet your target stakeholders exactly where they are to maximize reach, influence, and engagement.
Industry expertise
Experience across an array of sectors
Agriculture
Cybersecurity
E-commerce
Education
Energy
Healthcare
Technology
Travel
Agriculture
Cybersecurity
E-commerce
Education
Energy
Healthcare
Technology
Travel
YOUR TEAM
The people behind the narrative
Robert Philips
Managing Director
Chuck Sundin
Creative Director
Gabrielle Massoud
Director
Insights
Insights and perspectives from our public affairs experts on the issues, trends and emerging forces shaping today's industry.
By Samantha PepiA State Isn’t an Audience
Why geotargeting alone misses the mark in policy fights: Samantha Pepi on building state-level campaigns around the people who influence the debate, not just geographic boundaries.
By Chuck SundinAn Infographic Can Change the Conversation
Chuck Sundin on how clear, compelling infographics reveal the story inside policy data and help public affairs messages get noticed on Capitol Hill.
By Gabrielle MassoudThe AI Slop Problem in Communications: When Everything Starts Coming Out the Same
AI slop is flooding feeds with fast, cheap, indistinguishable content. Gabrielle Massoud on the entropy problem in communications — and why the standard must stay human first, human last.
By Samantha PepiAI Has Entered the Campaign War Room
AI is no longer a campaign experiment — ahead of the 2026 midterms it's becoming core infrastructure. The advantage goes to teams that know what to ask of it.
By Robert PhilipsThe Data Center Paradox: Surging Demand, Fierce Local Backlash
As AI’s rapid expansion fuels a nationwide rush to build data centers, mounting local resistance is reshaping the policy debate — and the public affairs playbook.
By Chuck SundinFour Myths About Design and Advertising From a Designer’s Perspective
Good design isn't decoration, more information doesn't make a better ad, and creativity alone doesn't sell. A designer debunks four common myths.
By Gabrielle MassoudThe Human Element: What AI Can't Replace in Communications
Gabrielle Massoud on how communicators can leverage AI without sacrificing the authenticity, accuracy, and human judgment that build trust.
By Samantha PepiThe Most Expensive Ad Is the One That Reaches the Wrong Person.
Why precision audience targeting beats raw reach in advocacy, public affairs, and reputation campaigns.
By Chuck SundinThe 4 Biggest Changes I've Noticed on YouTube Over the Past Year
From packaging and viewer satisfaction to AI workflows and long-form television-style content, here are the four biggest shifts shaping YouTube today.
By Robert PhilipsIssue and Advocacy Communications for the AI Age
Story Strategies Group launched this month as a new public affairs agency built for a media environment where AI models, algorithms, and audiences all matter.
Contact
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