Insights and perspectives from our public affairs experts on the issues, trends and emerging forces shaping today's industry.
By Samantha PepiAI Has Entered the Campaign War Room
AI is no longer a campaign experiment — ahead of the 2026 midterms it's becoming core infrastructure. The advantage goes to teams that know what to ask of it.
By Robert PhilipsThe Data Center Paradox: Surging Demand, Fierce Local Backlash
As AI’s rapid expansion fuels a nationwide rush to build data centers, mounting local resistance is reshaping the policy debate — and the public affairs playbook.
By Chuck SundinFour Myths About Design and Advertising From a Designer’s Perspective
Good design isn't decoration, more information doesn't make a better ad, and creativity alone doesn't sell. A designer debunks four common myths.
By Gabrielle MassoudThe Human Element: What AI Can't Replace in Communications
Gabrielle Massoud on how communicators can leverage AI without sacrificing the authenticity, accuracy, and human judgment that build trust.
By Samantha PepiThe Most Expensive Ad Is the One That Reaches the Wrong Person.
Why precision audience targeting beats raw reach in advocacy, public affairs, and reputation campaigns.
By Chuck SundinThe 4 Biggest Changes I've Noticed on YouTube Over the Past Year
From packaging and viewer satisfaction to AI workflows and long-form television-style content, here are the four biggest shifts shaping YouTube today.
By Robert PhilipsIssue and Advocacy Communications for the AI Age
Story Strategies Group launched this month as a new public affairs agency built for a media environment where AI models, algorithms, and audiences all matter.